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Driving traffic to your sites with pay per click advertising is one of the best ways to increase the income you make online. Your PPC traffic needs to be very targeted so it performs and doesn’t waste your advertising budget. Selecting the right set of keywords for your campaigns is one of the most important steps to creating a profitable Adwords campaign.

As an affiliate marketer you need to make sure that you are using only the most targeted keywords in order to maximize your conversion rates. The adwords program favors accounts that create relevant ads so focus on making  sure that the content of the website you are promoting matches the keywords you are targeting.  It is best to have smaller ad groups targeted on specific keywords. Add the keyword in the title of the ad if you can as this will help to improve the click through rates on your ads.

You can also check the quality score of a keyword in your adwords account by selecting it from the dropdown menu in the keywords section of your account. The landing page from your ads is also crucial. Ensure that there is sufficient content, it is fine to use a squeeze page as long as there is enough text content describing the product you are trying to sell. Add some relevant keywords onto your landing pages as naturally as possible as this will help to improve the quality score of your ads.

Keep in mind that an account that has a high quality score in Google adwords will not be charged as much for ads and the ads will also rank higher. Click through rate is important and you want it to be as high as possible. Having super targeted ad groups is one of the best ways to boost your click through rates.  Also make sure that you split test several ads to find out which ones convert the best.

Tracking the conversion rates of the keywords is very important because if you find that certain keywords are converting well then you will want to bid higher on those since they are most likely making you money. Conversely you will find other keywords for which you may be paying a lot but discover that they are not converting into sales. You should immediately delete the keywords that are not converting into sales!  Don’t get attached to any keyword; remember that you are using internet marketing as a means to make money.  Google adwords and any other PPC campaigns expenses can really add up fast so make sure that you are tracking and fine tuning your campaigns consistently.

Many affiliate products on Clickbank offer tools to help you track your campaigns.  Also utilize the free tools provided by Google.  A lot of merchants will actually do it if you approach them in an appropriate manner. Remember that the keyword on your ad is bolded in the search results so this helps to set your ad apart and attract clicks.  Ensure that your keyword is in the ad and sprinkled throughout your landing page and website.  When first starting out you should keep your ad headline simple using just three words with the keyword being one of the three.  Simple headlines can do very well because they tell the visitor that your site matches what they are searching for; just keep it relevant.

Do your best to keep the body of your ad focused on the benefits of the product.  Don’t use fluff words and try to hype the product up.  If you feel like the product needs to be hyped up then you are probably marketing the wrong product.  Good products that work and benefit the user sell themselves!

If you are an affiliate then you will need to create a landing page before you send people to the original sales page.  Consider a landing or squeeze page because you will then be able to market to these same people in the future with other relevant products.  A squeeze page is a simple single page that has the primary purpose of getting the visitor to fill out an opt in form to receive more information.  There is only one product or tool that I know of that actually allows you to create a squeeze page for any Clickbank or affiliate product without actually making a webpage. 

This product allows you to create video, audio or simple text squeeze or landing pages in minutes.  Every affiliate marketer should be using this product to increase their revenue.  You actually used this product when you landed on this site! 

The captured email addresses can be stored within the product or you can have them sent to any autoresponder such as Aweber or Icontact.  You can now build an email marketing list of your own while profiting from the affiliate products you promote!

Realize that most of the visitors to your site will not purchase on their initial visit so it is necessary for you to have a way to continue to market the product to them.  You know that they are interested in what you have because they took the time to search for it on Google.  Send them useful information about the product and how it will help them solve their problems.  Use email marketing to introduce other products to your list!  Use your email marketing campaigns to build relationships with your list and provide them with useful content not just ads.

Remember to have fun with your affiliate marketing efforts.  I hope that I was able to provide you with some useful information to help with your internet marketing efforts.  I wish you much success!  Never give up and stay focused on taking a few action steps everyday and only good things will happen!

I’m Bill Saint and I am here to help you so do not hesitate to ask me questions.